Entrepreneurship & Marketing Lab

The Entrepreneurship and Marketing Lab promotes exploration of concepts in commercial research, product development, business fundamentals, and marketing. Entrepreneurs are company founders that take an idea and develop it into a business. Students will learn how successful entrepreneurs create companies.

Students will work with community partners in order to understand the foundational impact of business development within the community of Madera. Projects over the course of the year will encompass creating a product or service, business plan, and marketing campaign. Within the project, students will learn about business operations, office technology, finances, and Adobe software. Working with those in the industry will deepen their understanding of creativity, passion, and vision of the future. Learning to be self-motivated leaders will drive the students to success. 

By gaining the necessary knowledge in business, students will understand the infinite opportunities their futures hold. The lab will allow students to gain skills that can lead to several pathways in high school including; Business and Finance, Marketing, and Entrepreneurship and Self-Employment. Students will have the chance to participate in Future Business Leaders of America (FBLA) which is the largest career student business organization in the world. Students will earn their English, Math, and Elective credit while gaining an entrepreneurial mindset. Careers in this pathway include entrepreneurs, business owners, chief executive officers, and management.

Our Teaching Team

Alicia Barreras

Entrepreneurship & Marketing Lab

Alicia Barreras is passionate about mathematics and is thrilled to have the opportunity to be part of Madera TEC, an innovative learning community. Alicia has spent the last ten years as an Educator for MUSD, three years at LaVina Elementary, and seven at James Monroe Elementary School. She attended Fresno State University where she received her Bachelor of Arts in Liberal Studies, and went on to receive her Multiple Subject CLAD credential from Fresno Pacific University with an emphasis in Math. Alicia is a wife, a mother of one boy and two girls, and a grandmother of two beautiful granddaughters. In her free time, she likes to be curled up with a good book, dancing, shopping, loving her pets, spending quality time with her family, and enjoying what life has to offer.

“Hail to the man who went through life always helping others, knowing no fear, and to whom aggressiveness and resentment are alien”

Johnny V. Corona

Entrepreneurship & Marketing Lab

Mr. Corona holds a Career Technical Education (CTE) Credential in Business as well as Arts, Media, and Entertainment from Fresno Pacific University.  As a small business owner, he gained industry knowledge and hands-on experience in photography, videography, and business management. Over the years, he has worked on a variety of projects for both consumers, the community and local area businesses.  Mr. Corona is passionate about making a positive impact on the lives of youth and believes the traditional method of teaching needs to be complemented with a hands-on practicum of teaching students skills that will make them more employable directly out of school. Born in Merced, California, and now raising his family in the Valley, Mr. Corona is a lifelong Central Valley native. Outside of work, he enjoys barbequing, visiting the lake and beach, and spending quality time with his family.

Rheanna Lipari

Entrepreneurship & Marketing Lab

Rheanna Lipari is in her fifth year of teaching and has taught in Madera Unified for her whole career. She graduated from California State University, Fullerton with her Bachelor’s in English in 2014, and is currently attending for her Masters of Science in Education, where she will graduate in May 2020. She is passionate about equity in representation and social justice in her curriculum. This passion led her to make the switch to Madera TEC. Outside of school, Rheanna enjoys spending time with her son, who inspires her every day. She loves collecting makeup and enjoys buying it on release day. She enjoys reading Young Adult Literature, which has always been her favorite genre.

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